The 2nd International Media Conference “Media Education and Professional Practices in the Digital Age: Interdisciplinary Reflections and Future Directions” was organized by the Faculty of Media and Mass Communication, University of Central Punjab (UCP) on May 29-30, 2024. This two-day conference aimed to foster interdisciplinary dialogue and chart future directions for improving media education and practices within the media industry. Additionally, it analyzed the transformative impact of digital media on societal facets such as democracy, ethics, business, education, activism, politics, privacy, and cultural diversity.

The conference theme acknowledged the complex and constantly evolving relationship between digital media and society in the 21st century. While recognizing the immense opportunities for innovation, collaboration, and empowerment offered by digital media, this conference addressed the challenges regarding regulation, quality, and ethical responsibility. Moreover, it focused on the issues of diversity and inclusion within the digital sphere, as well as considered the sustainability implications of digital transformation in media and communication.

The digital age has ushered in profound changes in how media is produced, consumed, and taught. This conference addressed critical issues including the integration of digital tools and platforms in media education, the evolving roles and responsibilities of media professionals, and the importance of media literacy in a digitally interconnected world. Through interdisciplinary reflections, participants explored the implications of these changes and discussed future directions for both educational practices and professional standards. Keynote speeches, paper presentations, and interactive panel discussions provided diverse perspectives and fostered a deep understanding of the challenges and opportunities presented by digital advancements.